Does your bot greet like a human? In August, that could cost you 3% of your revenue.
If you use Artificial Intelligence in your company, it's highly likely that this summer you will be in violation without even knowing it.
When speaking with clients about the new European Artificial Intelligence Regulation (AI Act), what we see from KOR Automate is a saturation of legal information and very little technical clarity. Technology is changing everything, but we want to be the refuge so that this change turns into time and quality of life, not a legal risk.
We break down how to understand the law, why you should care, and how to fix it in 5 practical keys:
1. It is a law with global reach
This is the first law in the world for AI governance. And don't be overly confident if your server is not in Europe: the law applies to any company in the world if the output of its AI system is used within the European Union.
2. It's already running in stages
The clock has already started ticking. The law came into force in August 2024, but its articles apply gradually. For example, Article 4, which obliges organizations to provide AI literacy to their staff, is already enforceable since this past February 2025.
3. The technical urgency: August 2, 2026
That day, Article 50, which mandates full transparency, begins to apply. In short: if you use virtual assistants, customer service chatbots in your e-commerce, or publish synthetically generated content, you are legally required to explicitly inform your users that they are interacting with an AI. Hiding it in the Terms and Conditions is no longer enough; the notice must be given no later than the first interaction.
4. Frightening fines (and how they apply to SMEs)
In Spain, the Spanish Agency for the Supervision of Artificial Intelligence (AESIA) has full inspection and sanctioning capabilities. Technical fines for failing to comply with Article 50 transparency are severe: the higher amount between 15 million euros and 3% of your global annual turnover. However, the law includes a vital shield: in the case of SMEs and startups, the lower amount between those two figures applies to protect their economic viability.
5. Compliance by design (our recommendation)
If your company uses AI, there is training available (even subsidized) to cover the human side. But the millionaire fine won't come from the lack of a certificate, but from making visible technical mistakes. Starting in August, an inspector will only need two clicks on your website to find an infringement.
Regulatory compliance doesn't have to slow down your sales or paralyze your innovation. Solving this means touching code and modernizing processes. At KOR, we ensure your AI implementation is compliant with the law. For example, if it's just the chatbot, we replace your old bot with an Advanced Conversational AI Agent that comes with legal compliance by default, selling more and giving you peace of mind 24/7.
